Although they both depend on words, writing is nothing like speaking.

Speaking is spontaneous.  Writing is pre-meditated. 

Being a good conversationalist means thinking on one’s feet.  Being a good writer means thinking on one’s seat. 

That’s why writing is more like sculpting than speaking. The sculptor begins with nothing more than raw material. 

A blob of clay, a block of marble, a slab of stone. 

The writer has his white sheet of paper, the infinite white space of Microsoft Word or Wordpress post box waiting for words. 

Just as the artist has to prep is materials, preparing them to take the desired shape, the writer must bring some finitude to the unbounded white infinity of his material, bringing at least some sort of initial shape to his ideas with some words, however prosaic.

And then the slow, methodical, patient work of sculpting begins. 

With chisel or pen, the IDEA starts to take shape, little by little, stroke by stroke.  Everything begins in this humble process; the beautiful no less than the banal, the masterpiece no less than the garbage.

And then the creator takes a step back to look at what his hand has wrought.  He distances himself, looks on it as the observer, not as the prophet of the Muses.  Now he can get close again, knowing what he has to do. 

A change here, a change there, constantly tweaking and teasing, shaping and kneading.  Slowly, the IDEA takes shape and becomes a reality.  It’s done only when the artist says it’s done. 

In the end, it says exactly what he wants it to say.

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Good packaging increases the desirability of something.

The marketing power of packaging really hit me a few years ago while I was gearing up to play a popular online game.  I needed to get a better graphics card for my PC so the game would look and run decently.  So I ordered a new card from an online store.

When my order came, I opened the delivery box and found myself disappointed. 

I got what I ordered, but that’s all that I got.  One graphics card, wrapped in bubble wrap.  No original packaging, nothing that could be in any way associated with marketing anywhere in sight…just a PC card, and bubble wrap. 

Of course, that piece of electronics was what I wanted, not some stupid box, and that’s exactly what they sent me.

So why was I feeling disappointed?

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How to Write with Authority

by Brian Killian


I never liked my senior year English class.

The teacher was demanding, the content uninteresting (mostly research papers), and I didn’t get a good grade.

But somehow, through some kind of teacher voodoo, she managed to teach me something that I have never forgotten.

What she left me with turned out to be a little pearl of wisdom, one that has greatly helped my own writing and will help yours too.

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